Sales and Marketing

This executive program aims to elevate participants’ expertise in sales and marketing and delivers a holistic understanding of market dynamics, strategic marketing, and sales force optimization, fostering strategic thinking and tactical proficiency to lead their organizations towards growth and success.  

          Target Audience:

•  Senior Manager at general management level or heading sales or marketing functions in their organizations. 
•  Executives working in professional service organizations wish to improve their ability to design and deliver outstanding customer experience. 
•  Executives in B2B industries are seeking to develop successful business strategies in today’s agile and digital world

      Learning Outcomes:

·       Understand the fundamentals of market and sales analytics, marketing strategies, branding, and sales excellence.    

·       Ability to use learnt methods and tools to analyze the market, brand, and sales metrics and dynamics. 

·       Understand the essentials of a customer-centric organization 

·       Understand the essentials of performance management and resource deployment